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Always remember that some bands last a long time (Hey! That's what you want isn't it?). During that time the world changes, just as it has done in recent times. Therefore it is important to give some consideration to an appropriate and suitable band name when you first start gigging.
The
connotations associated with the band name Anthrax have changed dramatically
since that substance was delivered via mail to targets in the USA. Then there
is the band Shihad who have changed their name to Pacifier, because of the events
of September 11. (Shihad was considered too close to the word ‘Jihad’ which means ‘Holy War’.)
Some names are not controversial but have a different meaning in other countries.
A very popular Australian band in the 70's was Sherbet. In the USA, Sherbet
is a type of icecream and the promoters felt that the name was too childish
for a rock band, so they changed their name to Highway for the American market.
If you are going to go for a name that may be a bit controversial, you must
weigh up the risks. The last thing you want, is to spend years (and money) establishing
a name in the market place only to find you can no longer use that name.
Generally it's a good idea to avoid specifics, being called The Heavy Metal Kings might be the perfect description of a band to begin with, but what
if they develop into a Jazzy Prog Rock Band? That name would no longer be
appropriate.
It's also useful to consider the name from the view point of a journalist.
Does the name lend itself to word play? Can you think of snappy headlines
using it? If you make their job easier it will encourage them to write about
you.
It's all common sense once you realise that the name is going out in public
ahead of you. You don't want to give people the wrong impression and you don't
want to have to change it.
Choose wisely now and avoid the hassle later.
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