We all know that the economy is becoming more and more complicated. Technological, industrial and occupational trends, social shifts and changing population trends all affect the economy. These economic trends also affect how and where we work, learn and live.
When starting a small business the more information about how these economic trends are changing make you better informed. It all helps you to understand the big picture. And this will help you determine the viability of your small business idea.
Four areas of background information to investigate are described below.